Overview
Grand Castella is a food brand in the Philippines known for its castella cakes.
The project involved building their website and creating marketing visuals to support their online presence.
The Problem
The brand needed a website and consistent visual materials to support marketing and communication with customers.
This required:
- establishing an online presence through a website
- creating visuals for ongoing promotions
- maintaining consistency across different channels
My Role
I worked closely with the team over the course of a year, handling both web and design tasks.
- Designed and developed the website
- Created social media banners and promotional visuals
- Supported ongoing marketing needs
Approach
The work focused on keeping visuals simple, clear, and aligned with the brand.
- Designed and built the website from scratch
- Created social media assets for campaigns and announcements
- Maintained consistency across web and social content
- Adapted designs based on ongoing requirements
Key Considerations
Since the brand relies heavily on visual appeal, presentation was important.
- Keeping designs clean and easy to understand
- Highlighting products clearly
- Ensuring consistency across platforms
Outcome
The website and visual materials helped establish a consistent online presence for the brand.
Ongoing design support allowed the brand to maintain regular communication with customers through social media.
Link
https://www.facebook.com/grandcastellaPH